Campaigns that turn attention into action.

I'm John — a marketing professional working across enterprise campaigns, lead generation, content production and brand strategy. This is a running record of the work: a full-time placement at Swinburne, two university capstone campaigns, my own studio Corsa Digital, and freelance video work with LVLUP.

See the Swinburne work → Get in touch

John Koutros

1,800+

Marketing-qualified leads generated via LinkedIn & Meta

51%

Lead-to-sale conversion rate on Q3/Q4 campaigns

33%

Growth in Swinburne's organic LinkedIn following

100%

YoY increase in web traffic across business units

36.6%

Email open rate, up from a 20.5% baseline

Five bodies of work,
one running practice.

Each project has its own visual identity below — pick a lane.

2024 – 2025 ↗

Swinburne — Marketing Assistant

A year on placement inside Swinburne's Enterprise Marketing team — lead generation, LinkedIn growth, email nurture and the AEM website overhaul, across Enterprise, Innovation and Alumni marketing.

Capstone · 2025 ↗

University Capstones

Two final-year projects: the #BYOMilo advertising campaign, and a social strategy proposal for Swinburne Lacrosse.

2026 – Present ↗

Corsa Digital

My own studio — client strategy, analytics and multi-platform campaigns.

2024 – 2026 ↗

LVLUP Building & Maintenance

Freelance video editing and graphics for a building & maintenance brand.

In progress ↗

John Koutros — UGC

My own UGC content, made to show how simple it can be to build a brand.

About

I'm a Bachelor of Media and Communication (Professional) graduate from Swinburne University of Technology, majoring in Digital Advertising Technology & Social Media. My focus is full-funnel marketing — planning the campaign, building the assets, running the paid media, and reading the analytics that tell you whether it worked.

Outside of client and placement work I run Corsa Digital, manage social for Dingel-DIY, and I'm building my own UGC content on the side. Have a look through the tabs above — each project got its own visual treatment on purpose.

Tools & platforms

Meta Business Suite LinkedIn Campaign Manager Google Ads Adobe Experience Manager Adobe Analytics Premiere Pro After Effects Photoshop Canva Smartsheet ClickUp Jira Brandwatch Campaign Monitor